Portfolio · Head of Marketing & Communications
Nine years across seven SADC markets and the UK, building marketing functions that hold budgets, commercialise partnerships and report to executive committees, with brand and communications craft carrying the message underneath.
Career Timeline
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Digital delivery across a portfolio that included Sandton City, Fiat Alfa Romeo, MINISO and Clarks, working in WordPress, Shopify and Wix at production scale, where the operational discipline that underpins everything since was first learnt.
Selected Work
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What I Bring
Years of practice
Markets across SADC & UK
Sectors led directly
Conviction: foundations first
I build marketing functions held to the same operational and financial standard as any other revenue-adjacent unit, with phased strategy, gated outcomes, governance frameworks and ExCo reporting carrying the structure, and I have held full profit and loss accountability for an agency serving Telkom and Standard Bank.
CRM infrastructure built from first principles at Sourceworx, customer value management off the proprietary data of a seven-market distribution network at DNI Group, Power BI dashboards for ExCo reporting and a full-funnel retention methodology.
Senior stakeholder management runs through most of my recent work, across executive committees, subsidiary CEOs, channel partners and government counterparts, including the strategic partnership agreement and partner evaluation framework that moved a technology alliance into Tier 1 Priority.
Credentials
Marketing Association of South Africa · CM25008
The highest professional marketing designation in South Africa, with strategic-level competency verified against SAQA standards and an ongoing CPD requirement that keeps the practice current and evidence-based.
Henley Business School Africa · AACSB, EQUIS, AMBA
An NQF Level 8 postgraduate qualification built around strategy and innovation as its core pillars, alongside external environment analysis, systems thinking, strategic foresight and financial modelling.
Tools & Platforms
References
Daluxolo Ma-awu
Sourceworx
Reference available on request
Charmaine Nzama
Head of Bids, Sourceworx
Reference available on request
Lisa Takayedza
Client Portfolio Manager, Sumer Group
Reference available on request
Fit Finder
The Fit Finder scores your brief against six dimensions of my actual experience, with no sign-up and no tracking, and the results name where my experience is still developing.
Start the ten questionsContact
If you are building a marketing function that has to answer to a commercial number, or the work here raised a question, send a note and I will come back to you.